Why LAVA?
Because I give a shit.
I know what you put into training to be the best you can be. The sacrifices of time. Every precious dime. When you set big goals it takes more than hard work and dedication. It takes time away from family and friends. It takes big bucks to do that “Once In A Lifetime” race. I don’t take that lightly. I know sometimes you only get one shot. I will be there for you at every turn, for every question. We will work together to ensure you are getting the best out of yourself everyday.
Let’s do this.
Canadian Death Race Solo Finisher Kailee Weber
Destroy Everything In Your Path
LAVA is not just a coaching service, it’s also a mindset. To embrace the LAVA spirit you are calling on yourself to test your abilities beyond your perceived limits. To face the fiery inferno that is Possibility. To be in the epicentre of the volcano and emerge from the earth’s core, exploding onto the scene.
The three sides of the volcano represent the three disciplines of triathlon, and invoke the Holy Grail of the sport that is ‘Kona’. The Island, in all its magic, legend and lore, has cast its spell on triathletes the world over, calling fearless souls to the bosom of Goddess Pele. It is where greatness is immortalized.
May you aspire to immortalize your own greatness through extraordinary results.
You are worth the battle.